Traditional search still powers most e-commerce sites, knowledge bases, and other types of catalog search - but it often falls short. Keyword-based systems struggle with typos, synonyms, vague queries, and understanding what users actually *mean*. The result? Missed results, poor relevance, frustrated users, and lost conversions or productivity.
In this webinar, we’ll explore how to modernize search using OpenSearch to move beyond exact keyword matching and toward true intent-aware search.
We’ll explore vectors, semantic and hybrid search, relevance tuning, LLM-based query expansion and understanding, and more - to deliver more relevant results; even when queries are ambiguous, incomplete, or phrased differently than your content.
Whether you’re struggling with poor relevance today or planning the next generation of your search platform, this session will show you how OpenSearch can help you build search that understands users, not just keywords.